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VORTEX

AI-powered marketing intelligence platform. Track, score, and optimize every lead with precision.

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Learn Vortex

Guides & Tutorials.

Practical, step-by-step tutorials to help you get the most out of every Vortex feature. From first install to advanced integrations.

Intermediate15 min read

How to Connect Meta CAPI

Step-by-step guide to connecting your Meta Pixel and enabling the Conversions API for server-side event tracking. Covers pixel setup, access token generation, event mapping, and deduplication testing.

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Beginner5 min read

Installing the Tracking Script

Get the Vortex tracking script running on your website in under five minutes. Covers script placement, async loading, verification, and troubleshooting common installation issues.

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Intermediate10 min read

Using AI Insights for Campaign Optimization

Learn how to use the AI Marketing Analyst to identify underperforming campaigns, discover optimization opportunities, and get data-backed recommendations for budget allocation.

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Beginner8 min read

Managing Leads and Quality Scores

Understand how Vortex scores every lead across 8 quality factors. Learn to filter high-value contacts, set up quality-based alerts, and optimize your campaigns for better leads.

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Intermediate12 min read

Setting Up Server-Side Postbacks

Configure server-to-server postbacks to send conversion data to ad platforms. Covers Meta CAPI, GA4 Measurement Protocol, and TikTok Events API with retry and deduplication.

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Beginner5 min read

Creating Tracking Links for Campaigns

Create branded tracking links with automatic UTM parameters. Learn how Vortex captures click IDs, preserves attribution data, and connects visitors to conversions.

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Need help with something specific?

Our AI Marketing Analyst can answer questions about your data and configuration. Or reach out to our team directly.

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