Know exactly which click makes money.
Independent tracking for media buyers and agencies. Stamp every click on your domain, score every lead, and return only trusted conversions to the platforms buying your traffic.
- Attribution
- First-party
- Signal quality
- Scored before CAPI
- Reporting
- USD · EUR · ILS
Connect spend, clicks and conversions across
How it works
From click to postback in one pipeline
Five stages between an ad click and a trained algorithm. Vortex runs all of them server side on your own domain, so nothing real gets dropped and nothing junk gets through.
Click stamped
A first-party redirect on your own domain mints the click ID. No pixel involved.
Scored
Eight fraud and behavior factors score the click in real time, 0 to 100.
Routed
The split shifts toward the lander that converts, automatically.
Conversion matched
The conversion returns server to server and joins its exact click.
Returned to the network
Platforms get clean signal back, so they train on buyers, not bots.
Capabilities
One signal chain, from paid click to verified revenue.
Vortex owns the three decisions that determine whether your reporting can be trusted.
01 / Track
Every click runs through your domain first.
Server-side redirects resolve in under a millisecond, check 12 fraud signals, and route each visitor before the lander loads. Nothing depends on a browser pixel.
- Redirects on your own tracking domain
- Bot and spy tool detection at the edge
- Click IDs and SubIDs preserved through every hop
02 / Score
A 0 to 100 quality score on every lead.
Eight factors evaluated in real time: bot signals, device fingerprint, behavior, IP reputation, velocity, duplicates, geo anomalies, and engagement depth. Junk is flagged before it costs you anything.
- Scores assigned at submit, not in a nightly batch
- HIGH / MEDIUM / LOW / SPAM tiers drive routing
- Duplicate and velocity checks across workspaces
03 / Act
Postbacks fire on rules, not hope.
Define the conditions a conversion must meet, and Vortex handles delivery to Meta CAPI, Google Enhanced Conversions, TikTok Events, and 54 more network templates, with retries, deduplication, and a live health monitor.
Connects to Meta, Google, TikTok, HubSpot, GoHighLevel, Zapier, Make, N8N, Telegram.
Conversions below threshold never reach the networks. Your algorithms train on buyers only.
The numbers that decide what to scale
A financial work surface for every campaign, source, landing page and offer, with cost synced from your ad accounts and every amount normalized into your reporting currency.
ROI
+142%
Return on investment
ROAS
3.4x
Return on ad spend
Profit
$18,240
Net profit
Revenue
$49,900
Total revenue
CPL
$4.12
Cost per lead
CPA
$31.60
Cost per acquisition
CVR
6.8%
Conversion rate
EPC
$0.71
Earnings per click
| Source | Clicks | Leads | Revenue | ROAS |
|---|---|---|---|---|
| metaTop source | 18,420 | 1,240 | $24,510 | 3.9x |
| 12,180 | 812 | $15,090 | 3.1x | |
| tiktok | 9,760 | 566 | $9,140 | 2.6x |
| unattributedLabeled | – | 74 | $1,160 | – |
Unattributed conversions are labeled, never guessed. You scale what actually converted.
Autopilot
It watches. You decide.
Twenty anomaly detectors run against your live click and conversion streams, watching for ROAS collapse, CPL spikes, and bot-rate surges. When a condition holds through its evaluation window, Vortex drafts the action and sends it to your queue. Nothing touches a live campaign until you approve it.
- 20 anomaly detectors on live traffic, not nightly batches
- Condition rules like botRate >= 40% AND clicks >= 100 → pause
- Per-campaign cooldowns, so one anomaly fires one action
- Approval-first: a rule runs alone only after it has earned your trust
Rules earn autonomy through your approvals. Until then, every action stops here.
How Vortex compares
Feature availability across the four major trackers.
Enterprise-ready
Built like infrastructure, because it is.
Vortex is multi-tenant from the first line of code, not a dashboard with accounts bolted on. Isolation, encryption, and accountability are defaults, so agencies can answer to clients and regulators without a second system.
- Workspace isolation
- Every query is tenant-scoped. Admin impersonation is HMAC-signed and audit-logged.
- Secrets encrypted at rest
- Integration tokens are sealed with AES-256-GCM before they touch the database.
- GDPR built in
- Consent recording, data deletion endpoints, and SHA-256 hashed PII in audience exports.
- Tracking resilience
- First-party click IDs on your own domain, server-side delivery ad blockers cannot touch, automatic postback retry.
- Audit trail
- Every admin and automation action is logged with actor, target, and timestamp.
- White label
- Client-facing dashboards run under your brand and your domain, not ours.
Priced by event volume
Start small, upgrade when volume grows. No hidden fees.
Starter
For solo media buyers getting started
- 10K events/mo
- 1 workspace
- Core tracking
- Email support
Pro
For teams and growing agencies
- 100K events/mo
- 5 workspaces
- AI scoring + ML distribution
- CAPI health monitor
- White-label reports
Enterprise
For large agencies and networks
- Unlimited events
- Unlimited workspaces
- AI Autopilot
- Dedicated support
- Custom integrations
FAQ
Common questions
More detail in the docs, or ask us directly.
Under 2 minutes. Drop our tracking pixel on your page, connect your ad accounts, and start seeing data immediately. No complex DNS changes required for basic setup.
No. Vortex works alongside your existing tools. You can run it in parallel and migrate at your own pace. We support all major postback and CAPI formats.
Our engine evaluates each lead across 8 factors: bot signals, device fingerprint, behavioral patterns, IP reputation, conversion velocity, duplicate detection, geo anomalies, and engagement depth. Each lead gets a 0-100 score in real time.
We support Meta CAPI, Google Enhanced Conversions, TikTok Events API, Snapchat CAPI, and Twitter/X conversion API. Custom webhook endpoints are also supported.
Vortex is an invite-only platform. Request access and our team will review your application. Once approved, you get full access to all features for your workspace.
Absolutely. Pro and Enterprise plans include white-label dashboards with custom domains, your logo, and branded reports. Your clients never see the Vortex brand.
Legacy trackers count clicks. Vortex scores lead quality, gates automation behind AI approval, and includes a CRM, so the click, the lead, and the deal live in one pipeline. That replaces the usual stack of tracker plus spreadsheet plus custom scripts with a single system.
No. Redirects resolve in milliseconds, and direct no-redirect tracking is available when you want zero hops. The on-page tracking script is 2KB of plain ES5, so it loads fast everywhere and never blocks your page.
It stays yours. Export everything at any time via CSV or the API, and use the built-in GDPR deletion endpoints to remove what you want removed. There is no lock-in.
Stop paying for clicks you cannot see.
Connect a tracking domain and watch every click account for itself. Applications are reviewed within 24 hours.
2-minute setup · runs alongside your current tracker · invite-only onboarding